A lot can happen in a year and if your business tends to have a quiet January, it’s a great time to do a check over all your social profiles and make sure that everything is bang up-to-date for the year ahead.
On Facebook, take a look at your About section and check that everything is accurate, especially addresses and contact details. Make sure you update anything timely, if last year you’d been installing conservatories for 20 years, it’s 21 this year! It’s worth checking things like this on your website too.
Make sure that you double check your Categories on Facebook – if you’ve added new products to your range this year, there might be a new one that’s relevant. It’s a good opportunity to update your Facebook photo albums too, perhaps a full album dedicated to your 2017 installations, so your followers can see all your recent work in one place.
Make sure you do the same on Google My Business, Twitter and Instagram, and the one that tends to be forgotten about most – YouTube! The more up-to-date they are the better as it shows that you are active on all of your platforms.
If you’re celebrating a milestone year in 2018, you can start celebrating now! A new ‘20 year’ version of your logo looks great as a profile picture for the year and if you can find any old photographs, they work really well as posts on social. People love to see how far you’ve come as a business and if there’s a cracking 80s hairstyle in there too, well that’s even better!
It’s the perfect time for a bit Spring clean in the office, it’s a great time to clean up your social profiles.