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As Published in Glass Times – 2020 Marketing Vision

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We’ve seen in the New Year, and I’m sure there were some sore heads and blurred vision after the celebrations! Talking of which, eyesight is top of the list when we think 20:20 and it’s the way we talk about great vision. In marketing, having great vision is the key to successful campaigns. That’s because having a vision means creating goals and targets is more focused.

The New Year is always a good time to audit your marketing. Are you getting back what you need from your marketing activities? If not, it’s a great time to look at making changes.

In 2019 we saw the best campaigns deliver messages through a combination of PR, online, direct marketing and social. The use of a variety of channels is a must to maximise results. Social media is a big leveller when it comes to delivering marketing messages for both trade and retail. In fact, we see better results all round where social media is included.

But that doesn’t mean you should throw out more traditional marketing activities. It’s the combination that makes it work, because you are reaching everyone you want, on the platform they use most. Interestingly some of the most exciting results in 2019 have come from LinkedIn, where personal messages get sent behind the scenes or phone calls are made on the back of social posts. This can equate to millions of pounds worth of sales for some companies.

So what’s your vision for 2020, and what strategy are you going to put in place to achieve it?

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