Looking for a way to get your target audience to visit your website? Start blogging. Not only does blogging make Google your friend, your business blog helps potential customers connect to your brand. It’s a place where you can show the people behind your company, provide helpful information and build relationships with customers.
We’ve taken a look at HubSpot’s yearly report on inbound marketing and selling. Here are the stats showing why you need a company blog:
1. Blogging increases B2B lead generation by 70 percent
HubSpot found that posting 1-2 useful blog posts per month can generate 70 percent more leads than businesses that don’t. And, businesses who increase posting blogs from 3-5 times a month to 6-8 times a month can double their leads.
2. Blogging attracts your target audience
By writing helpful and relevant blog posts, you are attracting visitors to your website that otherwise didn’t know your business existed. Showing expertise in your industry through the medium of blog posts will instil trust and make users more inclined to purchase a product from you.
3. Blogging can increase your ROI as much as 13 times
Blogging makes you more accessible to your potential customers by making you easier to find online.
4. Once you’ve written 21-54 blog posts, your lead generation can increase by 30 percent
You don’t have to blog too much to get those first online leads being fired into your inbox. You just need to start.
5. 60 percent of consumers feel positive after reading content on a website
When we are looking to purchase a product or find a service, we want a business we can rely on. We look for proof to see whether you know what you’re doing. Sharing regular blog posts showing your expertise can help your potential customers trust you.
6. Blogging is amazing for SEO
SEO is key to online lead generation. Blogging helps you get more pages indexed in Google and allows you to optimise a larger range of keywords to get you noticed in more search results.
7. More content to share on social media = more traffic to your website
Blogging is an easy way to build up content to share on your social media channels. Sharing blog posts featuring your products, services and helpful advice is a great way to get your target audience onto your website without jumping the gun with product and service pages.