Hello, I’m Amy, I’m a Digital Marketing Apprentice in the Balls2 Marketing team. I’ve only been here for one short but wonderful month and I’m really looking forward to what’s to come!
I’ve spent the last 4 years in Graphic Design working for various print and design companies based in Derbyshire. This year I decided to take a leap and move into a different direction of my career, this is when I discovered Digital Marketing. I’m extremely lucky that within my new Digital Marketing role, I’ve been given a wide variety of design work which means I can still be creative and make use of all my design knowledge.
I wanted to take this opportunity to share some of my tips and tricks that I’ve learnt along the way, like how to package a file or how to remove a background form an image. Some of them might not be of use to you yet, but you never know when you may need them.
Packaging files is such a useful tool that not everyone knows how to do. The reason we package a file is so that if another person needs to open your working design file, they’ll have all the assets they need without any issues. A designer’s worst nightmare is fonts or image links that are missing!
For anyone who hasn’t heard of a “packaged file” before, that’s okay, no need to panic! I’m about to show you how to do it.
Crop marks and bleed
Exporting a design file for print is not the most exciting thing to know how to do, however it is very useful as it’s usually a requirement that you send your artwork “print ready – that’s why I’m here to guide you through it!
“Crop marks” are the two little lines in each corner of your artwork. They let the printer know where they need to cut your artwork to size. “Bleed” is printing that goes beyond the edge of your artwork. This is so that whatever is in the background of your artwork will be trimmed without any white edges.
Removing backgrounds from images
Photoshop has endless amounts of features. It’s very much like a magician – you can click a few buttons and “Hey Presto!”, your background has magically disappeared. There’s many different ways to remove a background on Photoshop, that’s what’s so brilliant about the software! If you use Photoshop frequently, you eventually find the best ways of working for you. Here’s just one useful way for those of you just getting the hang of Photoshop.
Removing text from images
Removing text from an image might not be something you come across very often, but it’s something I needed to do very recently and was absolutely amazed at how this tool worked. As I’ve said before, Photoshop is endless!
For anyone who may not have known, a jpeg file is a file format for your photos. For example, when taking photos on your phone or camera, these photo files will be jpegs. Sometimes when people design artwork, they might save their files as jpegs. Depending on what you’re designing for, this isn’t always the right format to be saving design files. For that reason, I thought I’d show you a quick and simple trick on how to remove a text from a jpeg on Photoshop.
As a full-service Marketing agency, Balls2 Marketing offers a complete range of marketing from strategy & design to digital & PR. If you’re interested and would like to know more, get in touch on 01332 559 406.