Sarah Ball, client strategy director at Balls2 Marketing & social media expert for the glazing industry, talks about putting your company on the map using Facebook.
Location, location, location
When planning a trip, how many of us actually get out a physical map? Most of us choose to turn to technology, using our phones whether we’re walking or in the car.
That’s why it’s so important for your business to be on Maps – so people can easily search for you and visit you.
However, don’t just rely on people to find you using Google.
When choosing a home improvement company, most people take to Facebook to check them out and get lots of information at a glance – from flicking through photos to reading customer reviews.
As well as this, it’s a great place for people to take a look at where you are and get directions thanks to the map feature on Facebook business pages.
The map section appears right at the top of your Facebook page, along with all of your other contact details, such as your phone number, opening times and website.
If you haven’t already, make sure you add in your address to your Facebook page to create a map on your page.
Not only is this helpful for potential customers, it’s also reassuring as they can see how easy you are to get in touch with and visit, helping your approachability.
As well as this, you could try posting out graphics that show a map of your surrounding area, perhaps picking out any popular nearby places, such as shops or parks. It’s also a good idea to pinpoint where customers can park if parking is round the back of the building or on the street.
Location is very important because for many businesses the most local installations are likely to be the most profitable. By using the maps facility you’ll attract more local business.