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As Published in Glass Times – The Power of Collaboration

GT May

Managing Director at Balls2 Marketing, Andy Ball, talks about the power of collaboration and why marketing is an essential part of any business strategy.

The Power of Collaboration

I was talking to the director of a timber window manufacturing company recently. He said to me: “We’re really good at making and installing windows. We’re just not very good at telling people about it.”

He isn’t the first person to say something like this. There are so many companies out there that focus on doing the job right, yet don’t make marketing an integral part of their business. But telling people what you do and how good you are at doing it is essential for any business strategy. Marketing shouldn’t be an afterthought. It’s a strategic business function that helps you to understand what your customers need and how to communicate the solutions you can offer to them.

The beauty of running a full-service agency is the opportunity it gives the Balls2 Marketing team to look at the wider picture and develop personalised marketing strategies for any business, no matter where they are in the supply chain.

This is backed by the real power that comes with collaboration. Our team of experts work together to become a part of your team. That’s how we not only develop strategies but also deliver them so that clients get the best return on investment and are able to grow.

It’s essential services like marketing and the power of collaboration that led to the launch of The Joinery Network. It’s a newly formed co-operative of industry experts backing timber window and door manufacturers. There are eight founding members with expertise in every field, from hardware to machinery, finance, R&D tax credits and marketing.

This creates a full business support package that doesn’t just help joinery companies with product, but also helps with the services that they need to grow their business.

If it’s about time you started telling prospective customers how you can help them, you can find Balls2 Marketing and The Joinery Network on Stand D30 at FIT Show.

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