When people are looking to buy, the internet is the first place they look and getting your SEO right is vital for getting your website discovered online. Making sure your content gets seen online is one of the biggest marketing challenges for businesses.
Although search engines will list your site for free, it also means there’s a lot of competition so it’s essential to have an SEO plan in place.
Your customers are searching online first
81% of people search Google first and 93% of all online experiences start with a search engine showing the importance of getting your business noticed online.
There are many elements on your website that search engines crawl through to determine your location in listings with SEO making the important stuff easier for indexing software to find. This ensures your website appears in all the right searches and through constantly developing your SEO and having a firm plan you can climb further up the rankings.
“80% of click throughs come from organic search results, not paid.”
Effective SEO benefits your company or brand through increasing the traffic to your website, aiding brand awareness and providing trackable and measurable results. These allow you to see how your website moves in the search engines and monitor conversation rates.
It’s powerful and cost effective
SEO is a cost-effective marketing strategy that increases visibility in local and wider areas, something that would be difficult and expensive with traditional media types. Local keyword analysis also ensures that you appear higher in search results in your areas.
As search engines such as Google or Bing change their formulas frequently it’s important to keep your SEO up-to-date to ensure you are above your competitors and appearing in the top results.
It’s important to stay on top
As search engines are constantly evolving and changing it means that websites at the top now won’t necessarily stay there unless they keep up the momentum with their SEO. Not keeping up-to-date could result in a site losing their position in Google, showing the importance of an effective SEO plan.
At Balls2 Marketing we take the hassle out of SEO and do all the hard work ourselves to improve your website ranking and help you generate extra trade. Find out more and get started.