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Marketing Derby kicks off the new decade


This morning I went to another impressive event from Marketing Derby. The Annual Bondholders’ event is always well attended, but this one was special. With it being not just the start of a new year, but the start of a new decade as well as the 10th anniversary for the first bondholders. Derby Theatre was packed to the gunnels with around 500 representatives from local businesses who take their responsibility for Derby’s success to heart.

It’s always good to hear the successes for the previous year, and Marketing Derby’s plans for the year ahead from John Forkin. Bondholder events, embassies, the direct links with China, and the vision for the future are all there because of the work done by Marketing Derby on a daily basis. It’s why they won the Inward Investment awards – and also why they beat New York!

But it’s the Dare to Dream spot by Chloe Maudsley that really went over and above this year. Even the intro was awesome! She was invited to the stage by Jim Crosbie from Toyota, who gave us a sneak peek at the upcoming sponsorship of the low carbon and super smart transport planned for the Tokyo Olympics and Paralympics in the Summer. It was sport that was the running theme.



Chloe from the Derbyshire Institute of Sport kicked off her session by getting everyone up from their seats to do a few simple exercises for just 10 seconds. Then, and this is the clever bit, she reminded us that in the same time it took us to do that, Usain Bolt could run 100m – it really put into context how short a time 10 seconds really is.

After this active demo, Chloe then introduced us to some of Derbyshire’s future badminton Olympians and their coach. The combination of the quality of coaching and the talent of the people coming up through the system, have given Derbyshire more than its fair share of potential winners. Jack Shepherd may well be a medal winner in the Paralympic badminton in the Summer. Starting with a hand made racket by his grandfather, he soon outclassed his opponents. Finding the right coach meant unlocking his potential, and realising his dreams on a local, national and international stage. I chatted to him afterwards in the queue for parking tickets, and he’s as focused as you can get.

It’s listening to people like Jack that puts into perspective that we all need goals. We all need things to look forward to, whether personal or business.

Today reminded me how fortunate we are to be part of such a vibrant and supportive business community in Derby. Over the last 7 years we have supported Marketing Derby through the Bondholder scheme, and we are already looking forward to picking up our Gold Certificate in 2023!



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