triple glazing question
What we did
Creating the glazing industry’s biggest ever forum
The Triple Glazing Question (TGQ) became the glazing industry’s biggest ever forum. Balls2 Marketing managed all press relations and social media, worked on the presentation, and supported Edgetech in the planning and management of the event. TGQ set the trade press agenda for over six months and was still generating discussion in the industry a year after the event.
The Triple Glazing Question (TGQ) became the glazing industry’s biggest ever forum at the Ricoh Arena. The plan was to bring together experts and industry leaders together to discuss the market for triple glazing and ability of the supply chain to manage future triple glazing demand.
We announced TGQ to the press with a series of contentious debates creating headline news. The Triple Glazing Question set the trade press agenda for over 6 months and was still generating discussion in the industry a year after the event.
Balls2 Marketing managed all press relations and social media, worked on the presentation, and supported Edgetech in the planning and management of the event.
On the day there was a record attendance with over 600 registered delegates. The engagement through stakeholders, exhibitors and delegates was unprecedented.
The results
- £6 million of new Edgetech Super Spacer applicator glass unit manufacturing lines optimised for triple glazing were ordered in the 10 months following the event.
- PR – Over 150 articles or mentions about the event in 12 trade magazines.
- Social media – 400 followers on Twitter within 10 weeks, 231 tweets to @tripleglazingq, 88 posts by @tripleglazingq and 116 retweets creating a huge reach with 177,300 impressions.
- Video – 215 live event views on the day boosting the total live audience to over 800.
- Website – 2,768 unique visitors.
Richard Gurmin
Mark Barsby
Keith White
Jeff Pearson
TGQ David McKenna
Chris Champion