Creative & Branding

To shape the identity of your business you need to brand it, give it a character and a personality. Part of your branding will be represented visually by elements such as your colour palette, fonts, and company logo.

Branding is an ongoing effort to shape the perception of your audience, customers and employees, and it aims to establish and differentiate presence that attracts and retains customers.

Our approach starts with collaboration. Both in-house with our account and design teams, and with you and your businesses key stakeholders.

Our discovery workshops are routed in delivering a strong process from conception to completion. They allow us to dig deep to understand your company and its goals, and how you want to stand out in comparison to your competitors. Then our idea generation begins, working collaboratively to build brand assets and clear brand guidelines that will get your customers engaging and buying.

Our graphic designers create visual branding, brochures, infographics, product packaging, exhibition stands, adverts and social content, to name a few.

Our talented team work with you to achieve your objectives and ensure the final design is fit for purpose. Fantastic designs must communicate clearly without distractions and can be adapted effectively for all marketing activities, be it print or digital.

Every one of our graphic designers works to a detailed creative brief to ensure we’re thinking beyond the aesthetics and drilling down into how we’re going to get your audience to act. We will work with you to:

• Create a brief which sets out your goals and strategy
• Research your marketplace
• Understand your audience
• Know the story
• Brainstorm concepts
• Develop a design and apply it to the desired print outcome
• Supply signed off print ready artwork to printers or publications

Our track record of award-winning design work, coupled with our effective design process, means we deliver industry quality design that works.

Our in-house design team is well connected with our digital experts so we know how to create digital design that will make people click.

Whether we need to create impactful digital ads for paid social, PPC or leaderboards, review and audit your web design and UX journey, or we need to make a piece of content work harder across both print and digital platforms – our team uses their keen design eye, pools resource from our digital marketing team and uses analytics and previous performance benchmarking to develop something that will make people stop scrolling.

We will take the time to understand your goals so that together we can tailor your digital solutions to exceed expectations through; collaboration, strategy, creation, testing, learning, measuring and reporting.

We use impactful photography to grab attention. Whether you want head shots, interiors, location or product images, our team will make your brands and products stand out from the crowd.

Visual content that catches the eye is an important part of a marketing strategy and toolkit. Professional imagery instils trust in your business and projects the right message to any potential customers. We can create quality imagery for your websites, social media and printed material.

Our aim is to communicate the story of your business. We will work with you to create a concept, execute photography, and deliver high quality imagery for all purposes.

A picture is worth a thousand words, so it is important to get it right – from location, lighting, props and models. It is not as simple as clicking the camera shutter! We will connect with your audience and deliver maximum impact.

If a picture can tell a thousand words, what can a video do?

Balls2 Marketing uses its PR routes to understand the story and how it can be told in the most effective video format. Whether that’s a suite of vox-pops, explainer video, animation, promotional video or a live-stream – we weave and integrate all the marketing objectives you’ve got and use our 360 insights to press play on connecting and captivating your potential customers, stakeholders, influencers, or suppliers, through video.

We’ll work with you to ask questions about your audience, objectives and messages and the intended output you want to use your video on. The services we offer in video marketing sit in three core strands:

• Pre-production: briefings, treatment plans, storyboarding and scripting
• Production: content creation, location shooting and streaming footage.
• Post-production: edit, colour grade, subtitling, music licensing and voiceovers.

Whatever it is that your video needs to achieve, we’ll bring your story to life with impactful visuals, engaging narratives, and robust reporting to track its success.