Sarah Ball, social media expert for the glazing industry & client strategy director at Balls2 Marketing explains why a social media policy is vital for any company that has a social media presence.
Have you heard the one about the chef that spiked a vegan and then bragged about it on Facebook?
Unfortunately, it’s not a joke. It was all over the headlines in early January. The chef and owner of a local restaurant in Shropshire that had a good reputation for serving vegan food, posted a comment under her personal profile in a Facebook group, saying: “Pious, judgmental vegan … has gone to bed, still believing she’s a vegan”.
The result? Death threats, lawsuit threats, a website hack, a host of 1-star reviews and a big black mark on the restaurant’s reputation. The chef in question has since resigned and the future of the business is uncertain.
As I’m writing this, it is #Veganuary, but the point I’m making is not about whether you eat animal products or not. It’s about an employee posting a comment on Facebook, not even under the business name, but a personal profile and it having a catastrophic effect on the company. That’s why it is vital to have a social media policy in place for your business.
A social media policy is a document that outlines how a company and its employees should conduct themselves online. It’s not about censoring your employees, but encouraging them to share your company’s content responsibly without putting the reputation of your business into disrepute. It’s the best thing to have in place to protect your brand’s reputation online.
If you don’t have one set-up already, you need one. Even if you don’t post regularly, if your company is present on any social media platform, make a social media policy your top priority.
If you want to create your own, you can find lots of guidance and templates online, but if you’d like us to write one for you, you can email me on Sarah@balls2marketing.com.